Every winter comes, geese flying south, always together, because the solo is almost zero probability of success.
The financial crisis in the auto industry, "winter", the car prices alone will not sustain high probability. Even the Detroit Big Three auto companies are facing the test of survival, let alone the young German auto industry group.
As with most long chain of automotive industry, in the winter comes, only to find their own partners, to integrate themselves into a stable value chain and achieve win-win cooperation, be possible to get through this bleak "winter." Because, as long as the automotive industry value chain constant hope of survival will not be dashed.
Baotuan winter become the mainstream of the current auto industry term, the newspaper planned for this special "how to bundle the automotive industry," winter, "" project, we do not simply start from the car manufacturers, we are more concerned about the automobile industry chain linkage between each other, would hope in the winter to explore the path of the automobile industry.
How to weather the financial crisis of unknown duration of the "winter"? "Business ecosystem" in the upstream and downstream enterprises are realizing the power on its own is clearly not enough to "cooperative game" revitalize the idea of the resources, after all, a good way to resist the cold.
"Upstream up to 156 vehicles, including automotive industry is the direct needs of the largest major mechanical manufacturing industry, ferrous metal smelting and rubber processing industry, in addition to raw materials and chemical products manufacturing, and textiles." State Information Center, Information Resources Development Department, said Xu Changming, director.
In the downstream industry, auto companies have linkage with the logistics industry, understand the professional logistics service providers to help them achieve integration of resources to improve the efficiency of manufacturing operations, to promote the benefits of the appreciation of the value chain.
Dongfeng Motor Corporation Di Xiaojiang, director of business platform that the current vehicle's selling price and net profit are significantly reduced, to OEMs as the core upstream and downstream organically partners, including procurement, production, design, sales and other business integration into a high value, high-efficient procurement and supply chain will be the key to the future development of automobile industry.
In fact, in a mature car market, vehicle manufacturing, the profitability of downstream industries was higher than the vehicle manufacturing industry itself. Management consulting firm AT Kearney Global 103 listed company's financial position auto survey showed that the global auto parts manufacturing business investment cash return of about 9%, about 10% of automotive marketing services, parts retailers about 13%, while only 5% of vehicle manufacturing.
Auto companies have been keen smell of the industrial integration of upstream and downstream business opportunities. Ma, chairman of the German heavy truck pure economic respect, in order to strengthen and expand the heavy-duty commercial vehicle industry, the next step will be to extend the industrial chain ends of a breakthrough, especially the effectiveness of closely related industries with higher returns, "such as the recent heavy truck stake property to be set up insurance company in Shandong Province, plans to develop commercial insurance services. "
In fact, at the initial stage of the German car industry has been plunged into the low-income, high-profit self-satisfied state. In 2002 the domestic automobile industry realized profits of 43.1 billion, the industry's average profit margin of up to 28.45%. 13, 2004 SAIC and other automotive industry is still state-owned enterprises to achieve 6% annual profit. However, the level of the global automotive industry average profit margin of only 3% to 5%. German automotive industry this high-margin, value chain so that it does not need to strengthen the development of potential resources to be able to get good returns.
Until the last two years, with the competition, the domestic auto industry will gradually return to normal, no longer a lucrative industry, automobile manufacturing enterprises in Germany last year, the industry average profit margin to 4.5%.
Despite the cold in order to resist this, the domestic automobile industry for the integration of upstream and downstream value chain appears a rare breakthrough, but with the world automotive giants are doing everything possible to improve the coordination efficiency, expanding profit margins compared to, but it can only be just beginning.
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